The Bilinguist was a concept formulated for an assignment to create a magazine. It is a magazine that connects art & science and purposely makes the use of 2 magazines in 1. One side of the magazine is the art section while the other side is the science section. Both subjects meet at the center.
To make the concept work each subject had to have its own theme without compromising the overall look and theme of the entire magazine. Once at the center of the magazine, instructions lead the viewer to flip the magazine to continue to the next section. Not one side is biased and thus the reader can start from any point making the concept of a “left brain, right brain” magazine successful.
For this project we were asked to completely create and brand a company from start to finish. For this I had chosen to do a watch company, and have come up with a name > Wells. The Wells watch line takes after H.G Wells, the famous author of “The Time Machine”. H.G Wells was a prominent figure in English and sci-fi literature exploring all the possibilities beyond our own. Its this concept that I have tied into the company. Wells watches are a league of their own and offer substance and quality in a modern age. Wells offers innovation without sacrificing quality and is targeted towards entrepreneurs, innovators, inventors, and anyone who has ever wanted to venture. The product also ties in the idea of time, nature, and the celestial; a product that seeks to unite and communicate on a universal level combining symbols and iconography not just numerals.
The challenge here was to design a logo for the Boston based Unlocked Phone store Mega Mobile located in downtown. What came later was a number of branded applications such as business cards, letterhead designs, bag designs, poster designs, and also 3d lettering which helped to solidify the brand of the store. The owner was overall very pleased with the work and until now is having me work closely with the company to build up the brand into the new year.
“Twenty Love Poems and a Song of Despair” was designed with typography in mind, in that the only elements we could use was typography. We had to pick a favorite author and poem and turn it into a piece that concentrated on typography as the primary form of function.
The goal of this project was to create a sense of visual dialogue using visual elements as primary and the poem as secondary. What in turn was created was visual poetry.
The “8th day” is a made up concept for ted talks global initiative campaign. The major focus was to apply this concept towards ad campaigns to promote the event. The event will be held in cities around the globe and aired live online. The communication can also be indirect but still be successful.
These ads campaigns will centralize around an 8th day concept. The purpose of this 8th day is to insinuate the idea of a day were people come together and do things differently. Though this is a fantasy concept and not literal, it still serves the purpose. The 8th day allows more time, more idea’s, specifically promotes “Tomorrow’s a new day” as a call out to get everyone engaged with the movement. To take the concept even further, the ad’s will make use of several key techniques.
The goal of this project was to create a corporate brand/logo and identity for a non-profit organization and as well, create a brochure design to showcase information for that organization. It needed to include a business card, promotional piece, and an informational piece. All were brought together in a cohesive matter that speaks strongly about the organization and solidifies there identity.
The Green initiative’s goal is to have consumers donate money towards a global fund for renewable and sustainable energy and to end dependency on oil.
forty five was created to instill a collection of 45 images from around the world, and to serve as a source of inspiration. The purpose is not to provide answers but to spark idea’s that could potentially provide those answers. The ambiguous nature of the content helps bring that concept to life.
The construction of the case makes use of a sleeve and a case to hold inside the 45 images. Every element plays off the idea of the number 45 and its various connotations.
Meridian was a brand put together for a restaurant of our choice. We had to create the concept for a name, logo, and menu design. The purpose of this project was to develop intelligent branding techniques using our knowledge of graphic hierarchy and understanding. The challenge of this project was placement of information as well as coming up with a successful brand.
Meridian’s goal is to establish itself as a upscale seafood restaurant that had all the benefits of Mediterranean food and fine dining.